Problem & Task
The structural change from an agrarian to an industrial to an information society allows businesses a chance to place specific emphasis on the knowledge within the organization as a fourth production factor alongside property, capital and labor. In times of job rotation as well as job enrichment, it is important to collect, structure and meaningfully link all relevant company-internal and company-external information and thereby make it meaningful for decision-making over the longer term.
Employees in management functions have the opportunity to utilize existing knowledge in a purposeful and profitable manner as well as to continually develop the knowledge base of the organization. In the context of knowledge acquisition, managers are able to ensure the long-term business success of a company by using the right incentives to motivate experienced employees to integrate the knowledge they’ve gained over a period of years into the organization’s knowledge assets. In this manner, the chronic loss of knowledge is systematically impeded.
Modern processes, techniques and tools for the (automated) acquisition and administration of knowledge are key aspects of this module. Various approaches to company knowledge management are introduced in the context of practice-oriented lectures given by internationally renowned and operating companies. Upon completing this module, participants will be in the position to evaluate various concepts of knowledge management and to develop promising strategies to deal with concrete professional issues.
Professor Dr. Heinz Mandl