Problem & Task
It is no longer possible to separate modern business leadership from information processing. Classic business studies alone are therefore no longer sufficient to satisfy these new requirements. This means that managers often have little or no knowledge about how business strategies can be implemented and directed using tools for integrated information processing. These are the tools that could enable a company to be more successful than the competition.
Objectives
Managers need to have comprehensive insights into applications and strategies for integrated information processing that support business activities. Within the organization, they can then competently decide which information systems can be implemented in a meaningful and context-relevant manner. Application-orientation must be at the forefront – not the development of the system from an information technology perspective. |
Approach
The module consists of three main aspects. First the course discusses how companies can utilize information processing to (re)position themselves strategically. Then the focus moves to how management should work to formulate the requirements of information technology. The relevant applications for the company-internal and company-external data processing are then presented in a practice-based manner. At the conclusion of the module, participants are in a position to recognize the potential for using information-oriented organizational solutions as well as to select the software products that are the most suited to specific business activities.
Module supervision
Professor Dr. Eric Schoop |
