Module: Business Issues facing Companies

Module: Business Issues facing Companies

Think, decide and act like a manager

Problem & Task

In the face of ever-shortening product life-cycles and continual increases in competitive pressure, companies are now more than ever faced with the challenge of utilizing personal, material and financial resources in a profitable and purposeful manner. Of specific importance are strategic conside­rations relating to suitable investment and financing alternatives, the market-oriented creation of product and service portfolios as well as the development of coordinated marketing and sales concepts.

Objectives

For employees in management and leadership roles, it is of absolute necessity to have a detailed understanding of the relevant business interrelationships within a company. Decision-makers must employ the help of established analysis and eva­luation methods to be in a position to objectively assess the company-internal interactions as well as the expected consequences and risks of various business strategies in order to provide success-oriented guidelines for action.

Approach

Both the finance and market-orien­ted foundations of company management are discussed in detail during this module. Noted instructors from research and practice introduce the latest developments in the area of international financial accounting and present the effects of the purposeful implementation of modern marketing tools. The course will focus on numerous case studies and professionally developed business simulations to enable rapid and comp­rehensive learning success within the complex area of business interrelationships.

Module supervision

Professor Dr. Hansrudi Lenz
Professor Dr. Carsten Baumgarth