uni-siegel
Julius-Maximilians-
Universität Würzburg
600 Jahre
akademische Tradition

Everything you need to know about Branding

Everything you need to know about Branding

Corporate Branding, Behavioral Branding, Brand Design, Brand Orientation as well as Brand Architecture, Brand Controlling, Brand Experience and Brand Strategies are only a few topics of the Branding Day 2011. On September 29 and 30, 2011, professionals interested in Branding have the opportunity to amplify their knowledge on an exclusive congress in Berlin. MBA students of the University of Würzburg benefit from a reduced entree fee of only 250 €.

 

MBA Markentag

 

Organised Discussions about Brand Management

The Branding Day 2011 presents the most recent state of knowledge and new projects of the German aas well as the International Branding Science and is thus a discussion platform about the future of Brand Management. Besides the professional discussion the event provides the perfect opportunity for new contacts, possibly being the first steps to new brand research projects.

Event Organiser and Target Group

The responsibility for the Branding Day 2011’s organisation lies with Professor Dr. Carsten Baumgarth, who is also responsible for the subject of marketing within the MBA program at the University of Würzburg. The conference addresses scientists who are doing researches in the field of Brands and Brand Management as well as practical users who are searching for scientifically based and innovative solutions for the day-to-day Brand Management.

Information and Registration

Further information and the registration can be found at www.dermarkentag.com (German only). The fee includes the participation on all events from September 29 to September 30, 2011 such as workshops, lectures, catering, a guided brand walk through Berlin and an exclusive dinner.
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