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Julius-Maximilians-
Universität Würzburg
600 Jahre
akademische Tradition

Online Marketing and IT Security

Online Marketing and IT Security

Monday, 06 September 2010 08:10

How are companies able to gain and bind customers through the internet? How do companies of all sizes have to protect their data and systems effectively from invaders of the internet? Those and other questions will be answered within two event series of the Mainfränkisches Electronic Commerce Kompetenzzentrum (MECK). Within the framework of a long lasting partnership between the Executive MBA Business Integration and MECK students and alumni of the Würzburg MBA program are particularly invited to the participation at the following events.

 

Logo MECK MBA

 

Search engine optimization (SEO), Search engine marketing (SEM) or Newsletter

Many companies want to seize internet platforms like Facebook, Twitter or XING for their marketing to gain new customers and bind old ones. But is this the only way and the right way for all of them? The “classical” marketing methods to get in contact with customers via internet should not be forgotten. Techniques like search engine optimization (SEO), search engine marketing (SEM) or newsletters should be elaborated thoughtfully. And instead of using all the services without reason, they should be selected according to the company goals, applied marketing and budget.

Events about Online Marketing

  • How are companies able to gain and bind customers with marketing through the internet?
  • Which possibilities are given by websites, newsletters, search engines, Facebook, Twitter & Co for small and medium-sized companies?
  • Which marketing methods are useful, and when?

Further information about the events about Online Marketing as well as the exact dates and the application form are available here:

 

http://www.meck-online.de/allgemein/kostenfreie-veranstaltungsreihe-online-marketing-2010/

Secure transportation and secure storage of data

IT and the internet have become essential for companies in their operating tasks. At the same time, the unauthorized access to important data has become a crucial danger. Often losses in time and productivity as well as the elimination of central data are the effects. Each company and particularly the management are responsible for the IT security: First of all, the secure transportation and the secure storage of data are important, but also the education of the staff. Only the people who know the dangers are able to minimize risks and employ the necessary security methods.

Events about IT security

  • What are viruses, spam and a firewall?
  • How are companies able to protect themselves in the web?
  • What are data protection and data coding good for?
  • How may companies protect their data transportation and data storage?
  • Which methods are useful and when and what do companies have to care about during the employment?

Further information about the events about IT security as well as the exact dates and the application form are available here:

 

http://www.meck-online.de/allgemein/kostenfreie-veranstaltungsreihe-it-sicherheit-2010/

Mainfränkisches Electronic Commerce Kompetenzzentrum (MECK)

The MECK is one of 29 competence centers in Germany that inform in a neutral way small and medium-sized companies out of industry, trade, services and craft about topics about Electronic Business. They also give advices, assist and increase know-how trough events following the guideline “Discover eBusiness”.
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