Alumni-Workshop: Values cost less
Alumni-Workshop: Values cost less
Monday, 09 August 2010 00:00
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It is clear that brand management changes with changing communication habits. But how companies – in front of all small and medium-sized enterprises – can seize this effect, will be explained by PD Dr. Christine Vallaster, author of the book „Connective Branding – Building Brand Equity in a Demanding World“.
Alumni-Workshop on October 23, 2010Within the framework of the Alumni workshop on October 23, 2010, the marketing expert will talk about the topic “Branding: values cost less”. In a connected world it is important to sustain the brand image and therefore link the external appearance with the interior of the company. |
Strategic value systems are more important than huge advertising budgetsBranding for well informed customers works better not through huge advertising budgets but through strategic value systems that have to be tied to the action of the employees as well as to the internal processes. With this a customer can experience the product quality via all the interaction spots (e. g. the call center or corporate blog) in the same way.Information & ApplicationThe workshop explains in a comprehensible manner and on the basis of interactive case studies the construction and the management of a brand through an authentic statement due to lived values. The participation fee is 20 € per person. Application is possible via email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it until Thursday, September 30. |
